Olympic Games Tokyo 2020 – Everything but lagom

There´s nothing lagom about the Olympic games, any of the athletes, the TV/online audience, the hosts or the Discovery Networks Sweden´s broadcasting of the Olympics. In the launch campaign of the Olympics we went head to head with the self-image of lagom. The campaign consisted of one hero promo followed by cut downs and extra material for SoMe. The result of the campaign was high awareness of the Olympics and with a high interest to watch.