AIR FRANCE #MYFRENCHWAY

Challenge

The airline needed a concept that would render high quality content as well as target a swedish audience aged 25-45 who can be inspired to travel with Air France. Striking a positive conversation on social media that inspires to travel by airline isn’t the easiest thing to do considering the ongoing climate debate.

Outcome

Thanks to the variety of content moments, the instagram campaign clocked over 460k unique users (gross) generating around 800k impressions and more than 160k video views at a good engagement rate of 3,5%. 80% of the comments actually talked about France and the knowledge