SJ

CHALLENGE
Campaign :

“Whoever you are, wherever you’re going”

We are extremely proud to have our second campaign with SJ, “Semester på Spåret”, be shortlisted for “Årets Kampanj” (Campaign of the Year) on Stockholm Media Awards 2018.This humorous and snackable branded entertainment format is today clocking more than 6 million organic views and over 27 years of time spent with the audience – proof of a deep connection between the Swedish State Railway and an entire generation. Leaving hardly anyone out, the first season rendered all-time highs in brand uplift, audience, attention and likeability. Each piece of content is adding to the digital footprint and elevating the audience platform further.